Executive summary

Apex Studio proposes a focused website redesign for Northline Co.. As a B2B logistics software company with ~40 employees, We heard that outdated (built in 2019) and doesn't convert well — contact form submissions dropped ~30% this year — this engagement is designed to fix that with clear scope, a 5-week path to launch, and decision-ready deliverables. This quote sits inside your indicated range of USD 4,000–6,000. We can kick off within about two weeks of deposit.

What we understood

Thanks for the context on Northline Co.. Here's our reading of the brief: • You operate as a B2B logistics software company with ~40 employees. • Key pressures: outdated (built in 2019) and doesn't convert well — contact form submissions dropped ~30% this year. • Approximate footprint: ~9 pages / modules. • Primary contact / decision maker: Sarah Chen. • Working assumption: one accountable point of contact, timely feedback (≤3 business days), and content provided on the agreed checklist.

Scope of work

Apex Studio will redesign and deliver a conversion-focused marketing website (approximately 9 pages), mobile-first and performance-conscious. Recommended / discussed stack: Webflow, Next.js, HubSpot. In scope highlights: • Clear product explanation for non-technical buyers • Pricing page with 3 tiers (we'll provide numbers) • 2–3 case study layouts • Contact / demo request form connected to HubSpot • Basic SEO setup (titles, meta, sitemap) • Handoff in Webflow or Next.js — open to recommendation Includes: sitemap confirmation, UI design for key templates, build, 1 revision round after full draft, basic on-page SEO (titles, meta, sitemap), and a clean handoff.

Approach

1. Align — confirm goals, audience, and success metrics in a short kickoff. 2. Design / plan — lock structure and creative/technical direction before heavy build. 3. Build — ship in visible increments so you can react early. 4. Polish — 1 revision round on the full draft, QA, and handoff docs. You'll always know what's done, what's next, and what we need from your side.

What's not included

• Ongoing retainer, monthly content production, or paid media spend • Third-party licenses, stock, fonts, or HubSpot/Webflow seats (billed to you) • Major scope changes after sign-off (we'll quote a change order) • Copywriting of long-form pages unless listed in scope • Custom app/backend features beyond marketing-site needs

Assumptions & collaboration

• Kickoff within ≈2 weeks after deposit. • You provide brand assets, access, and feedback on schedule. • Single consolidated feedback per review cycle. • Apex Studio remains available for a short launch buffer after go-live / handoff.

Investment

• Discovery & information architecture$750
• Design system & key page layouts$1,400
• Build & integrations$2,100
• QA, revisions & handoff$750

Total: $5,000

50% deposit to start, 50% on delivery / before final handoff. Invoices payable within 7 days (card or bank transfer).

Timeline

• Week 1 — Kickoff (3–5 days)

  Kickoff call, confirm goals & success metrics, project plan, content checklist

• Weeks 2–2 — Build (1 week)

  Clear product explanation for non-technical buyers

• Weeks 3–5 — Polish & launch (3 weeks)

  Revisions, QA, final files, launch support / handoff docs

Next steps

1. Share this proposal with Sarah Chen and note any scope tweaks
2. Confirm budget, start date, and preferred stack / tools
3. Pay the USD 2,500 deposit to lock the kickoff slot